• Strategy

    The Science of Impact

    “Business without profit is madness!” My professor said as he stroked his grey beards while he slowly paced back and forth in the classroom. This would be the first unforgettable lesson in microeconomics. In the same vein, I think motion without impact is madness. Most people have a long list of activities they were involved in the previous year, yet their businesses seem unchanged. How did others make an impact with half the energy, task and time expended? Become efficentric, a word I used to describe an addiction to efficiency which focuses on the value of the output produced and the impact created rather than the amount of time and…