• Business,  Strategy

    Mediocrity Can Destroy Your Business

    No one was ever born mediocre. The mediocre mindset is formed through continous exposure to mediocre cultures, associations or systems. The good news is this, mediocrity can be unlearned. By gaining insight and a better know-how, we transform our minds and raise our standards. Scenario 1, you walk into a salon to get your hair done, the equipment looks tacky and out of place, the customer service is lousy and you are offered poor service right from the door.  Majority of people accept this as the norm. Scenario 2, you go into a restaurant and the food is better imagined than what you are being served. The tablecloth was recently used with…

  • Strategy

    The Science of Impact

    “Business without profit is madness!” My professor said as he stroked his grey beards while he slowly paced back and forth in the classroom. This would be the first unforgettable lesson in microeconomics. In the same vein, I think motion without impact is madness. Most people have a long list of activities they were involved in the previous year, yet their businesses seem unchanged. How did others make an impact with half the energy, task and time expended? Become efficentric, a word I used to describe an addiction to efficiency which focuses on the value of the output produced and the impact created rather than the amount of time and…

  • Business,  Strategy

    Become the Irresistible Brand in 2 Steps

    A new entrepreneur met me with an idea about packaging roasted nuts and she seems very eager to tell me how passionate she was about her idea and how people loved her nuts. She had created a sample of the package and was about to print them the following week. As she showed me the sample design, I asked her about the designer and where the inspiration came from. I did a simple google search for similar products. Then I pointed at the various designs on the screen and I asked her in one sentence, “If you saw your products next to these ones on the shelf, which one would…

  • Strategy

    Healthy Habits Every Entrepreneur Must Have

    excerpts from the book, “15 Habits to a New You,” by Ima Isip All the money in the world can’t buy you back good health. But all the good health in the world can get back all the money in the world. We know it can be crazy keeping fit as an entrepreneur especially if your business takes the best part of you, but nevertheless, your health is more important than your business. Here is the ABC of staying healthy for entrepreneurs while running a healthy business. Stay hydrated by having a bottle of water with you all day within your reach. Try jogging at least once a week on…

  • Strategy

    Who Stole My Idea? The Executionist!

    I was watching the evening news last year and I was shocked as I saw a school launching a product I had proposed to work with them on a month earlier and I yelled, “thieves! they stole my idea.” Shamelessly, they even used the same name I proposed. We all have many of these stories. How do we prevent idea theft and why do the fast keep winning the slow? Have you ever heard the phrase, “there are a million and one ideas?” Ideas become worthless or merely wishful thinking if they are not executed. The person who conceives an idea is not necessarily the one who can execute it.…

  • Strategy

    How to Find a Mentor in Nigeria

    The right mentor is very crucial to your business growth and development because they are like compasses that guide you through your entrepreneurial journey.   People always use the alibi that connections are hard to find in Africa. I know what you mean, but acquiring the right social skills to finding those connections is the most important step. Are you are starting up a new business or do you already own one? It is exciting to come up with many ideas and create something on your own. However, while you are building that dream, you may not have a clear picture on how to build a sustainable business or figure…

  • Strategy

    The Advantage of Starting Small

    “You don’t have to be big to start, but you have to start to be big.” The first small business myth I want to debunk is that you have to start big and hit the market in grand style. Small businesses have scaled up to fortune 500 companies. Start small but do not stay small. You do not need large capital to start, but you need capital to grow the business. Do not let the lack of capital hinder you. Also, read our article on businesses to avoid when starting small. You can start with one product and add other options. As a matter of fact, launching with a little…

  • Strategy

    Do you have a Vision Board?

    Where is your vision Board? I know we all have lofty dreams and great ideas that seem unsurmountable simply because we just think about them and leave them closed up in a journal or a diary. You are not alone I used to be like you until I discovered the vision board. Put that dream that vision on a board and run with it. A vision board simply means putting pictures of your vision on a board (cardboard or hard surface) where it is visible to you everyday. The pictures serve as a constant reminder of your future goal. It keeps you focused and organized about the goals you should…

  • Strategy

    Business Registration in Nigeria

    This article provides a brief overview of the features of different legal forms available for businesses in Nigeria; it as well details the practical requirement for incorporating or registering same under the law. 1.1. Artificial Legal Personality One of the foundations for business success is the separation of the business from the individual. The idea is to give the business a life if its own. The concept of “artificial legal personality” in law is a response to this. It refers to situations where the law clothes non-human entities (e.g. businesses) with qualities of a “person”. The reason is that these entities are composed of several persons (e.g. employees, management etc.)…

  • Strategy

    While Waiting for That Dream Job

    It can be very frustrating looking for a job and attending dozens of interviews without any call back. By the forth one, you would become rather pessimistic as you have gotten used to seeing the familiar rejection emails from would be employers saying, we are not looking for bla bla bla, at the moment, but you can keep an eye on our website in case of any new opportunities.” Some job rejection emails are so cold, they would make Antarctica feel like a stove. And then the lingering mood swings and depression that follows for a few days after this, just before your sympathetic friend informs you of a job…