• Business,  Strategy

    Mediocrity Can Destroy Your Business

    No one was ever born mediocre. The mediocre mindset is formed through continous exposure to mediocre cultures, associations or systems. The good news is this, mediocrity can be unlearned. By gaining insight and a better know-how, we transform our minds and raise our standards. Scenario 1, you walk into a salon to get your hair done, the equipment looks tacky and out of place, the customer service is lousy and you are offered poor service right from the door.  Majority of people accept this as the norm. Scenario 2, you go into a restaurant and the food is better imagined than what you are being served. The tablecloth was recently used with…

  • Business,  Strategy

    Become the Irresistible Brand in 2 Steps

    A new entrepreneur met me with an idea about packaging roasted nuts and she seems very eager to tell me how passionate she was about her idea and how people loved her nuts. She had created a sample of the package and was about to print them the following week. As she showed me the sample design, I asked her about the designer and where the inspiration came from. I did a simple google search for similar products. Then I pointed at the various designs on the screen and I asked her in one sentence, “If you saw your products next to these ones on the shelf, which one would…

  • Business

    What Happened to Your Focus?

    Focus is the thinking skill that allows people to begin a task without procrastination and then maintain their attention and effort until the task is complete. Just imagine that I was studying to become a Medical Doctor and along the line I was told I could make more money by becoming an Engineer, I leave and  start a part-time course in engineering and not quite long I was told again  that I could make more money by becoming an educationist I switch to Education and in the space of 3 years I realize that I have tried to study 3 courses without completing  any. I will not only lose time, money…