• Book Review

    Book Review- A Degree is not Enough

    A Degree is not Enough written by Ima Isip is a must read if you want to think out of the box and realise your potential. The first chapter talks about the broken education system. One must put their skills, attitude and passion to use to succeed in the real world. She lays emphasis on skills acquisition and developing the right soft skills in order to succeed. The second part speaks of the four myths of the new era and she debunks some beliefs about failure, education, capitalism and intelligence. The third part describes the new era and what it takes to excel in your given field. It touches on how to…

  • Business,  Strategy

    Mediocrity Can Destroy Your Business

    No one was ever born mediocre. The mediocre mindset is formed through continous exposure to mediocre cultures, associations or systems. The good news is this, mediocrity can be unlearned. By gaining insight and a better know-how, we transform our minds and raise our standards. Scenario 1, you walk into a salon to get your hair done, the equipment looks tacky and out of place, the customer service is lousy and you are offered poor service right from the door.  Majority of people accept this as the norm. Scenario 2, you go into a restaurant and the food is better imagined than what you are being served. The tablecloth was recently used with…

  • Strategy

    The Science of Impact

    “Business without profit is madness!” My professor said as he stroked his grey beards while he slowly paced back and forth in the classroom. This would be the first unforgettable lesson in microeconomics. In the same vein, I think motion without impact is madness. Most people have a long list of activities they were involved in the previous year, yet their businesses seem unchanged. How did others make an impact with half the energy, task and time expended? Become efficentric, a word I used to describe an addiction to efficiency which focuses on the value of the output produced and the impact created rather than the amount of time and…

  • Business,  Strategy

    Become the Irresistible Brand in 2 Steps

    A new entrepreneur met me with an idea about packaging roasted nuts and she seems very eager to tell me how passionate she was about her idea and how people loved her nuts. She had created a sample of the package and was about to print them the following week. As she showed me the sample design, I asked her about the designer and where the inspiration came from. I did a simple google search for similar products. Then I pointed at the various designs on the screen and I asked her in one sentence, “If you saw your products next to these ones on the shelf, which one would…

  • Business

    What Happened to Your Focus?

    Focus is the thinking skill that allows people to begin a task without procrastination and then maintain their attention and effort until the task is complete. Just imagine that I was studying to become a Medical Doctor and along the line I was told I could make more money by becoming an Engineer, I leave and  start a part-time course in engineering and not quite long I was told again  that I could make more money by becoming an educationist I switch to Education and in the space of 3 years I realize that I have tried to study 3 courses without completing  any. I will not only lose time, money…

  • Leadership

    The 5 Minute Leadership Guide

    “A leader is somebody who makes all the people around him or her better and that cuts across all levels,” Ethan Berstein. Anyone can be a leader and it has nothing to do with elections or promotions. This is another hot topic that was left out on the school curriculum. Take a moment to think of the leaders around you, what do you think is very common among leaders? The politician who only elect his tribesmen, the boss who blames everyone else for the organization’s failure, or the husband who barely leaves a good legacy for his family. There are a plethora of horrible bosses everywhere. There is such a…

  • Strategy

    Healthy Habits Every Entrepreneur Must Have

    excerpts from the book, “15 Habits to a New You,” by Ima Isip All the money in the world can’t buy you back good health. But all the good health in the world can get back all the money in the world. We know it can be crazy keeping fit as an entrepreneur especially if your business takes the best part of you, but nevertheless, your health is more important than your business. Here is the ABC of staying healthy for entrepreneurs while running a healthy business. Stay hydrated by having a bottle of water with you all day within your reach. Try jogging at least once a week on…

  • Strategy

    Who Stole My Idea? The Executionist!

    I was watching the evening news last year and I was shocked as I saw a school launching a product I had proposed to work with them on a month earlier and I yelled, “thieves! they stole my idea.” Shamelessly, they even used the same name I proposed. We all have many of these stories. How do we prevent idea theft and why do the fast keep winning the slow? Have you ever heard the phrase, “there are a million and one ideas?” Ideas become worthless or merely wishful thinking if they are not executed. The person who conceives an idea is not necessarily the one who can execute it.…

  • Strategy

    How to Find a Mentor in Nigeria

    The right mentor is very crucial to your business growth and development because they are like compasses that guide you through your entrepreneurial journey.   People always use the alibi that connections are hard to find in Africa. I know what you mean, but acquiring the right social skills to finding those connections is the most important step. Are you are starting up a new business or do you already own one? It is exciting to come up with many ideas and create something on your own. However, while you are building that dream, you may not have a clear picture on how to build a sustainable business or figure…